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Multicultural Grassroots Grants

ArtsGreensboro is accepting applications for a Multicultural Grassroots Grant for all Greensboro-based multicultural organizations (defined as African American, Asian American, Latino, or Native American arts groups) for project and operating support. Funded through the North Carolina Arts Council’s Grassroots Arts Program (GAP), this program is intended to provide access to Greensboro citizens’ quality arts experiences. The application deadline is by 11:59 PM on Friday, December 17, 2021.


Friday, December 17, 2021 at 11:59PM

Eligible organizations must have been in operation for at least one year, and while nonprofit501(c)(3) status is preferred, organizations that are nonprofit in nature may also apply. Applicants must reside and carry out projects within Guilford County. Individuals are not eligible to apply for Multicultural Grassroots Grants. All projects must occur between July 1, 2021, and June 15, 2022, and grant amounts range from $500 and up.

Grant funds may be used for expenditures to conduct quality arts programs or operate an arts organization. Typical uses of project-based expenses include program expenses such as professional artists’ fees and travel, space rental, advertising, marketing and publicity, website and electronic media, scripts, costumes, sets, props, music, and equipment rental. If the organization is applying for project support for artist-led programming, the majority of the artists must be African American, Asian American, Latino, or Native American. Operating expenses for qualified arts organizations include salaries, telephone, office supplies, printing, postage, rent, utilities, insurance, and equipment rental. Projects must take place before June 15, 2022. Operational support will cover the period of January – June 2022. 

Financial Reporting Requirements

Applicants will be responsible for providing complete Financial Reports for Last Fiscal Year, a current Operating Budget for this Fiscal Year, as well as a budget for the proposed use of grant funds. Templates for the required financial reporting can get downloaded below.

This grant requires a one-to-one cash match from the Applicant.

When completing the Grassroots Grant application, keep in mind the criteria by which the applications are reviewed. Ask yourself, are you making a good case for each criterion?

Review criteria:

  • Artistic quality of proposed project or programs
  • Community impact of project or programs
  • Ability to plan and implement the project or programs
  • Stability and fiscal responsibility of the organization


Grants are reviewed by an external panel, which may not know your organization. They will discuss each application, have an opportunity to share thoughts and written comments on the applications, and score the application. The ranking process utilizes a scale of 1–5. A score of 3.0 indicates a fundable application. The ranking should reflect how well the application addresses the review criteria and the overall quality of the application. Remember that this is a competitive process, and applications should be scored accordingly.


The 1–5 point scale is roughly equivalent to the following:

5 Outstanding

4 Very Good

3 Good

2 Fair

1 Poor

Applications that receive an overall score of 2.9 or less are not fundable.

ArtsGreensboro’s priority area of support for the Multicultural Grassroots Grants is to provide operating or program support to qualified arts organizations not already receiving or eligible to receive support from N.C. Arts Council. These include theaters, symphonies, galleries, art guilds, choral societies, dance companies, folk arts societies, writers’ groups, and arts festivals, among others. For questions, please click below to email Grants Manager, Darlene McClinton.

What the Grant will Fund

  • Program expenses for projects of high artistic merit including artist fees and travel, space rental, marketing, advertising, costumes, sets, props, music and equipment rental.
  • Limited operating expenses for arts organizations only.

What the Grant will Not Fund

  • Individual applicants
  • Art supplies
  • Fundraising events or expenses
  • Food or beverages
  • Prizes, tuition or scholarships
  • School band activities or equipment
  • Purchase of Artwork
  • Internal programs for schools, colleges, universities, or libraries
  • Programs with religious content

Priorities for Funding

  • First Priority: Arts organizations like symphonies, galleries, theaters, art guilds, choral societies, dance companies and music presenters that are  not receiving any other funding through the N.C. Arts Council.
  • Second Priority: Arts learning and arts in education programs conducted by qualified artists.
  • Third Priority: Civic, municipal or community-based organizations providing quality art experiences for the greater community.

If you get Funded…

  • Your organization will enter into a contractual agreement with ArtsGreensboro.
  • You are responsible for the timely submittal of No Overdue Tax Debts Form
  • Your organization will complete a final report with
    • Audience numbers
    • Audience demographics
  • Demonstrate use of N.C. Arts Council logo and ArtsGreensboro logo and credit lines on promotional materials
  • Grant payments may be distributed in installments
  • Keep ArtsGreensboro updated on the progress of your program. If something changes and you can’t use all the funds, ArtsGreensboro must know by April.
  • NOTE: Late final reports=no funding next grant cycle.